Institute of Advanced Management and Research (IAMR)

The full-time PGDM in Marketing includes areas such as Advertising & Sales Promotion, Consumer Behaviour, Industrial Marketing as well as Product & Brand Management.

The curriculum has been designed to develop student's cognitive ability in latest management concepts, managerial skills, and critical analytical ability.

The course development is a dynamic process and reviewed regularly every year. The recent concepts, theories and techniques are appropriately incorporated in the syllabus so that the students are able to meet the challenges of the emerging issues and problems of the corporate world successfully.

The courses are well designed and structured by the eminent academicians, intellectuals, management experts, and industrial professionals keeping in line the present need as well as future requirements.

The aim is that each student should have a strong theoretical background and command over managerial skills in all the pivotal areas.

Admission Criteria :

Eligibility: The minimum qualification for the PGDM is Bachelor’s degree in any discipline (in 10+2+3 pattern) from any University in India or overseas recognized by the University Grants Commission (UGC).

Candidates appearing / appeared for the qualifying degree will also be considered for admission provisionally subject to their production of degree/ certificate by November. Preference will be given to BBA, BCA, B.Com., BA (Eco.) and Engineering Students.

Selection Procedure:
- Personality Test
- Written Test
- Group Discussion and
- Personal Interview

The Selection Committee Members scrutinize applications to ascertain the pre- requisites and the eligibility of the candidates to be short listed for further processing.

The candidates will be intimated by post to appear for various tests, Group Discussion and Personal Interview.

Tests, Group Discussion and Personal Interview will be held at IAMR Campus, Ghaziabad. It may also be held at other places and its intimation is given to the candidates.

The result will be intimated by post / fax / phone at an appropriate stage.

The approval and decision of the management regarding all admissions is final.