A day in an advertising officeKabir Singh Bhandari45|0Last Updated:09:00 am, September 23, 2012
In this interview, Sanjeeb Mitra, a senior writer in an ad agency tells us about what a day in an advertising office is like.
Q: Describe a day at the office for you.
Ans: It begins at 10 AM. I try not to be late. Contrary to popular belief, advertising is not for slackers and junkies. Once I’m in my office, I go through the day’s job list. Then I start working. Working involves attending briefing sessions, sitting together with other writers and art directors trying to crack a campaign, trying out hundreds of options for one headline interspersed with copious cups of coffee (I wouldn’t recommend the coffee bit) and engaging in friendly, often rowdy, banters with my colleagues. These are followed by more briefing, more brainstorming and more writing. It’s never an easy day, but it’s never a dull one also.
Q: What are your roles and responsibilities as a fresher?
Ans: Your primary responsibility as a fresher is to learn the ropes as quickly and thoroughly as you can. Learn from everyone around you, including the writers, art directors and account managers. Learn about brand positioning, how to go about cracking a campaign and how copywriting differs from other forms of writing (the differences are considerable). Learn to read the mind of your target group. Also, learn to be on your own. Once a project is delegated to you, consider it your baby. Do NOT panic.
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